A USER INTERFACE IS LIKE A JOKE: IF YOU HAVE TO EXPLAIN IT, IT’S NOT THAT GOOD.

A good joke is succinct. It should have just enough detail to set the scene and deliver a punch line at the end. Good design, whether it’s for an application, website or game, should follow the same pattern; a clear path for the user to follow, a way to learn key things along the way, and just the right ending, for both the user and the business. Pattern UI/UX was created by Jim Greeson to tell jokes (not the kind your dad tells... good ones!) that lead to better acquisition, engagement and monetization of your product.

ADVICE

Not sure where to start? Perhaps you’ve already started and you’re not sure where to go next? Maybe you just need a shoulder to cry on? Let's talk: sometimes a different perspective is all you need.

PRODUCT FLOWS & WIREFRAMES

Fail fast to succeed sooner. One of the best ways to do this is to create documentation that can be put in front of key stakeholders, development teams or even real users. The faster you can get your data, the better informed you will be to make crucial decisions on how to turn your wood puppet into a real boy (or decide to leave him on the shelf).

PROTOTYPING

“Will it fly?” If you’ve ever made a paper airplane, it’s the first thing you ask yourself before that maiden voyage. The first step is to build it, and this is an essential moment in the production cycle; to see how it "feels," how users will react and interact with it, and to create excitement for those involved with the project.

ART DIRECTION & VISUAL DESIGN

We don't put lipstick on pigs around here. We create beautiful art that lives on a beautiful framework to create a beautiful experience. That’s THREE beautiful's. We call it the 3-B's (no we don't).

INTERACTION DESIGN

There are 5 dimensions of Interaction Design: words, visual representations, space, time and behavior. You just engaged in all five... You read the typeset words next to images on your device in 7-seconds and as a result have decided to continue reading.

TESTING

Not the kind that makes you wake up in a cold sweat and realize it was just a nightmare, but the kind that gives you data, qualitative or quantitative, to improve your product pre or post launch... the stuff of dreams.


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